Since I’ve been working on the book project, I’m learning a lot about marketing and building a following in order to actually get my message out. Currently I am reading Platform, a book by Michael Hyatt about this very topic. With the revolution of social networking, it definitely takes some intentional strategizing to get people to care about what I have to say amidst all the noise, distractions, and desperate sounding blog post headlines.

I’ve never felt older and behind the times trying to jump onto the social network bandwagon. I now have a twitter account and learned what a hashtag is and what RT stands for; I’m making progress. And along with revamping this weblog and trying to get it going, this has all taken quite a bit of time. All because of this book I am writing and the message that I want to get out.

It dawned on me (largely with the help of my wife) that as a Christ follower, I have had a message to get out for quite some time now. But, I probably spent more time this past month thinking about how to promote my book than I have over the last years thinking about how to share the Gospel in a way that will reach the most people.

Priscilla, thank you for reminding me the reason that I am doing all of this. Not for my own glory, not to spread my message, but ultimately to point people to God and the saving message of the Gospel. Christians, let’s redirect the energy that we are putting into planning and scheming for a better college, job, deal, more twitter followers, or whatever else and invest it into strategically advancing God’s kingdom. Knowing that we will one day be held accountable by God, how can we use all that we have been given to maximize God’s kingdom purposes? If interested, I’ll be preaching on this tomorrow at SBECC!

²¹ To those not having the law I became like one not having the law (though I am not free from God’s law but am under Christ’s law), so as to win those not having the law. ²² To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. ²³ I do all this for the sake of the gospel, that I may share in its blessings. 1 Corinthians 9:21-23

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